Work

Mobile Shopper Marketing: Assessing the Impact of Mobile Technology on Consumer Path to Purchase

Year: 2014

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

Parent work: Shopper Marketing and the Role of In-Store Marketing

DOI: 10.1108/s1548-643520140000011001

Authors: Alicia Baik, Rajkumar Venkatesan, Paul Farris

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2506284665

FWCI: 5.26

Cites: 33

Cited by: 14

Related to: 9