Work

The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers

Year: 2016

Type: article

Study design: Observational Study

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2016.08.013

Authors: Jyh-Jian Sheu, Ko-Tsung Chu, Sheng-Ming Wang

Institutions: National Chengchi University, Minghsin University of Science and Technology, National Taipei University of Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2509748409

FWCI: 4.163

Cites: 24

Cited by: 19

Related to: 10