Work

An experiential model of consumer engagement in social media

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2015-0879

Author: Wondwesen Tafesse

Institution: UiT The Arctic University of Norway

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2512264175

FWCI: 22.82

Cites: 55

Cited by: 227

Related to: 10