Work

User-Generated Videos in Tourism Destination Marketing: Using Narrative Analysis to Deconstruct Video Travel Stories

Year: 2016

Type: article

Abstract: The social media phenomenon has impacted travel and tourism marketing, creating new and exciting paths for destination promotion, and blurring the traditional roles of destinations as message producers, and consumers as message receivers. The goal of this paper is to explore the transition to C2C marketing, and to present a case study analysis of user-generated video in tourism destination promotion. This form of video story-telling calls for a new method of market research. Narrative analysis is applied.

Source: Scholarworks (University of Massachusetts Amherst)

Author: Statia Elliot

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2517966569

FWCI: 0.517

Cites: 14

Cited by: 5

Related to: 10