Work

Perceptions of Advertising and Celebrity Endorsement in Malaysia

Year: 2002

Type: article

Study design: Observational Study

Source: Asia Pacific Management Review

Authors: Md. Zabid Abdul Rashid, Jainthy Nallamuthu, Samsinar Sidin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2522012050

FWCI:

Cites: 35

Cited by: 38

Related to: 10