Work

Viral advertising: Conceptual and empirical examination of antecedents, context and its influence on purchase intentions

Type: dissertation

Source: ProQuest Demo Repository

Author: Petrescu, Maria

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2523624590

Cites:

Cited by: 5

Related to: 10