Work

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Year: 2016

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2016.01.001

Authors: Jieun Lee, Ilyoo B. Hong

Institution: Chung-Ang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2524459589

FWCI: 54.57

Cites: 71

Cited by: 785

Related to: 10