Work

PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) DAN PUBLIC RELATIONS TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN ( Survei pada Pengunjung HARRIS Hotel & Conventions Malang )

Year: 2016

Type: article

Study design: Observational Study

Source: Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Authors: Cintia Veronica Eka Prabela, Srikandi Kumadji, M. Kholid Mawardi

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2525583013

FWCI: 0.519

Cites:

Cited by: 7

Related to: 10