Work

Purchase Decision Type Influences on Consumers’ Reliance: Brand-Related User-Generated Content

Year: 2016

Type: article

Study design: Observational Study

Author: Hyuk Jun Cheong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2525838774

FWCI:

Cites: 180

Cited by: 2

Related to: 10