Work

Gamification and Brand Engagement on Facebook: An Exploratory Case Study

Year: 2016

Type: conference-paper

Source: Americas Conference on Information Systems

Authors: Jama D. Summers, Amber Young

Institutions: University of Tennessee at Knoxville, University of Massachusetts Amherst

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2528399711

FWCI: 0.933

Cites: 33

Cited by: 7

Related to: 10