Work

Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals Completed Research Paper

Year: 2015

Type: article

Author: Oliver Francis Koch

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2530284713

FWCI:

Cites: 88

Cited by:

Related to: 10