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Adoption of Implicit eWOM in Facebook: An Affect-as-Information Theory Perspective
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Year:
2016
Type:
conference-paper
Source:
Americas Conference on Information Systems
Authors:
Navid Aghakhani,
Hossein Kalantar,
Mohammad Salehan
Institutions:
University of Colorado Denver,
California State Polytechnic University
Language:
English
Topic:
Digital Marketing and Social Media
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2530862794
FWCI:
Cites:
45
Cited by:
1
Related to:
10