Work

The Effects of Social Media Usage on Travel Information Searching and Travel Experience Sharing

Year: 2016

Type: article

Abstract: The study examined the different impacts of the use of social media in travel planning and travel experience sharing. Data for this study were generated by surveys to an online panel of respondents. A total of 543 completed surveys were used. The results indicated that different social media have different impacts on both travel planning and travel experience sharing following the trip. This study demonstrated the significance of examining different social media in order to understand its role in constructing travel consumption behaviors. Finally, recommendations are presented.

Source: ScholarWorks@UMassAmherst (University of Massachusetts Amherst)

Authors: Ignatius Cahyanto, Lori Pennington‐Gray, Laura Mandala, Ashley Schroeder

Institution: University of Massachusetts Amherst

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2532752177

FWCI: 2.054

Cites: 6

Cited by: 7

Related to: 10