Work

Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation

Year: 2016

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2016.06.025

Authors: Eunice Kim, Minette Drumwright

Institutions: University of Florida, The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2538035501

FWCI: 18.36

Cites: 58

Cited by: 181

Related to: 10