Work

A Framework of Factors that Determine the eWOM Credibility

Year: 2013

Type: article

Author: Johannes Gutenberg-University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2546665479

FWCI:

Cites: 71

Cited by: 1

Related to: 10