Work

Referral Priority Program: Leveraging Social Ties via Operational Incentives

Year: 2018

Type: article

Abstract: The referral priority program—an emerging business practice adopted by a growing number of technology companies that manage a waitlist of customers—enables existing customers on the waitlist to gai...

Source: Management Science

DOI: 10.1287/mnsc.2018.3034

Authors: Luyi Yang, Laurens Debo

Institutions: Johns Hopkins University, Dartmouth College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2760764137

FWCI: 2.462

Cites: 47

Cited by: 25

Related to: 10