Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Year: 2016
Type: article
Source: Computers in Human Behavior
Authors: Elmira Djafarova, Chloe Rushworth
Institution: Northumbria University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2550156300