Work

Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Mahasiswa Pengguna Produk Sepatu Merek Converse Di Fisip Universitas Merdeka Malang)

Year: 2016

Type: article

Study design: Observational Study

DOI: 10.26905/jbm.v3i1.81

Authors: Supriyadi Supriyadi, Yuntawati Fristin, Ginanjar Indra K.N

Institution: Universitas Merdeka Malang

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2550448103

FWCI: 1.038

Cites:

Cited by: 28

Related to: 10