The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours
Year: 2016
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Min-Seong Kim, Hyung-Min Kim
Institutions: University of Florida, Georgia State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2554433381
