Work

Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages

Year: 2013

Type: article

Authors: Jin‐Kyun Lee, Sara Steffes Hansen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2555262461

FWCI:

Cites: 42

Cited by:

Related to: 10