Work

Negative Effects of Personalization in Direct Marketing

Year: 2014

Type: article

Study design: Observational Study

Author: Adam Mickiewicz

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560351177

FWCI: 0.792

Cites: 24

Cited by: 3

Related to: 10