Work

Toward a theory of customer engagement marketing

Year: 2016

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-016-0509-2

Authors: Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, Brad D. Carlson

Institutions: Florida State University, Louisiana State University, Saint Louis University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2562664318

FWCI: 84.34

Cites: 92

Cited by: 1,203

Related to: 10