Work

Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention

Year: 2016

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-016-9250-7

Authors: Carlos Orús, Raquel Gurrea, Carlos Flavián

Institution: Universidad de Zaragoza

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministerio de Economía y Competitividad, Gobierno de Aragón

Award: G4660907634

OpenAlex ID: W2566077504

FWCI: 5.535

Cites: 123

Cited by: 95

Related to: 10