Work

Pengaruh Harga, Desain Produk, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk UKM Di Yogyakarta

Year: 2014

Type: article

Study design: Observational Study

DOI: 10.18196/jbti.v5i2.1382

Author: Dwi Wahyu Pril Ranto

Institution: Muhammadiyah University of Yogyakarta

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2568078140

FWCI:

Cites:

Cited by: 9

Related to: 10