Work

QSR brand value

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-06-2015-0300

Authors: Robert J. Harrington, Michael C. Ottenbacher, Simon Fauser

Institutions: Washington State University, Heilbronn University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2575403616

FWCI: 10.88

Cites: 48

Cited by: 59

Related to: 10