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ANALISIS PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN HARGA TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Face Care Garnier Di Kota Semarang)

Year: 2016

Type: article

Study design: Observational Study

Source: DJA : Diponegoro Journal of Management

Authors: Shinta Pamudyaning Rizki, Mudiantono Mudiantono

Institution: Diponegoro University

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2575572312

FWCI: 0.554

Cites:

Cited by: 11

Related to: 10