Work

Hate or Forgiveness: How Do Online Firestorms Impact Brand Attitude

Year: 2016

Type: dissertation

Author: L. Steiniger

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2581079223

Cites: 40

Cited by: 7

Related to: 10