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Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

Year: 2017

Type: article

Abstract: Consumer's values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction.In current study sample of 500 was taken to assess the consumer's buying decision satisfaction in relation to the importance of their values associated with those decisions.This study also reveals how gender influences buying decision satisfaction.Consumer values have a positive and significant impact on buying decision satisfaction.While evaluation on the basis of gender and females have more emotional and word of mouth linkages than males, on the contrary to this, males are more concerned with cultural values, and are less expressive and have a tendency to suppress their emotions while making buying decisions.

Source: Management Science Letters

DOI: 10.5267/j.msl.2017.1.001

Authors: Raja Ahmed Jamil, Syed Rameez ul Hassan, Asdaq Farid, Naveed Ahmad

Institutions: University of Haripur, Chonnam National University, COMSATS University Islamabad

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: diamond

OpenAlex ID: W2581897046

FWCI: 2.473

Cites: 34

Cited by: 8

Related to: 10