Work

Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Melalui Minat Beli

Year: 2016

Type: article

Study design: Observational Study

Source: Jurnal Ilmu dan Riset Manajemen (JIRM)

Authors: Rizky Suci Febriyanti, Aniek Wahyuati

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2584871966

FWCI: 1.557

Cites:

Cited by: 36

Related to: 10