Work

Role of celebrity in cause related marketing

Year: 2017

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-017-0176-0

Authors: N. Thamaraiselvan, B. Senthil Arasu, J. Daniel Inbaraj

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587794916

FWCI: 3.957

Cites: 54

Cited by: 28

Related to: 10