Work

Customer relationship management on facebook: The effect of direct appeals on engagement with online news

Year: 2013

Type: conference-paper

Source: International Conference WWW/Internet

Author: Jan Boehmer

Institution: Michigan State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587860852

FWCI:

Cites: 30

Cited by:

Related to: 10