Work

Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty

Year: 2012

Type: article

Authors: Daniela Souto, Paulo Rita, Maria Salgueiro

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2588343392

FWCI:

Cites: 19

Cited by:

Related to: 10