Work

Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region

Year: 2004

Type: article

Source: Indian Journal of Marketing

Authors: K. Shivkumar, S. Komathi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591172272

FWCI:

Cites:

Cited by: 1

Related to: 10