Work

Study of consumers' perception towards pharmaceutical over-the-counter products in emerging markets – India

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Healthcare Management

DOI: 10.1080/20479700.2017.1297025

Authors: R. K. Srivastava, Sadhana Wagh

Institution: University of Mumbai

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2592264924

FWCI: 0.495

Cites: 27

Cited by: 8

Related to: 10