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Psychosocial and Contextual Determinants of Word-of-Mouth Transmission: A Conceptual Framework
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Year:
2015
Type:
article
Source:
RMIT Research Repository (RMIT University Library)
Authors:
Druce, Ashleigh,
Dobele, Angela,
Camilleri, Adrian,
Stavros, Constantino
Language:
English
Topic:
Digital Marketing and Social Media
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2593770515
FWCI:
Cites:
16
Cited by:
Related to:
10