Work

Social Media as a Source of Creativity: Hype or a Serious Strategy?

Year: 2016

Type: conference-paper

Source: VfS Annual Conference 2016 (Augsburg): Demographic Change

Authors: Reinhold Kesler, Irene Bertschek

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2595677312

FWCI:

Cites: 16

Cited by:

Related to: 10