Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
Year: 2017
Type: article
Source: Journal of Advertising
Authors: Atanu Roy, Jisu Huh, Alexander Pfeuffer, Jaideep Srivastava
Institution: University of Minnesota
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2600788635