Work

"Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector"

Year: 2015

Type: conference-paper

Abstract: This extended conceptual abstract which describes research that is still in progress provides an analysis of the evolving factors that influence buyer behaviour in the vitally important retail sector. The research originated as a consultancy project concerned with buyer behaviour undertaken on behalf of a specialist Pay Per Click advertising agency in a UK university business school/commercial sector collaboration which then evolved into a research project in its own right.

Source: Liverpool John Moores University

Authors: T. Scott, Peter Scott, Peter Stokes, Neil Moore, Simon Smith, Tisheya Ward

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2603536654

FWCI: 1.991

Cites: 2

Cited by: 3

Related to: 10