Work

The Influence of Electronic Word of Mouth in Social Media on Consumers’ Purchase Intentions

Year: 2015

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Chris Evans, İsmail Erkan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603880940

FWCI: 0.687

Cites:

Cited by: 6

Related to: 10