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Introduction to Special Issue: The Consumer in a Connected World

Year: 2017

Type: article

Abstract: Among the many technologies that have revolutionized marketing and consumer behavior over the last decade, mobile communications technologies, along with social media and other “connected” software and services run on mobile devices, have reinforced each other to radically change how people live their lives. Importantly, the notion of leading an interconnected life has taken on a broader, larger scale and much more complex meaning than it had in earlier technological eras.

Source: Journal of the Association for Consumer Research

DOI: 10.1086/691974

Authors: John Deighton, Jacob Goldenberg, Andrew T. Stephen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2605294858

FWCI: 0.397

Cites: 2

Cited by: 3

Related to: 10