Work

Revisit the relationship between perceived value and customer brand engagement in Facebook

Year: 2015

Type: article

Authors: Thoo Ai Chin, Peng Ho, Abu Bakar Abdul Hamid, Huam Hon Tat

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2607415892

FWCI:

Cites: 45

Cited by:

Related to: 10