Work

The Effects of Sponsored Links on Consumers' Information Processing Behavior in Comparison Shopping Engines

Year: 2006

Type: article

Authors: Yingda Lu, Mcl Chau

Institution: University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2610693951

FWCI:

Cites: 22

Cited by:

Related to: 10