Work

Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context

Year: 2008

Type: conference-paper

Source: UWA Profiles and Research Repository (UWA)

Authors: Jill Sweeney, Geoffrey N. Soutar, Tim Mazzarol

Institution: The University of Western Australia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2610756329

FWCI: 3.425

Cites: 23

Cited by: 6

Related to: 10