Work

The Effect of Celebrity Endorser Towards Customer Purchase Intention

Year: 2015

Type: article

Source: Advanced Science Letters

DOI: 10.1166/asl.2015.6245

Authors: Yeo Sook Fern, Lim Kah Boon, Goh Mei Ling, Tan Seng Huat

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2618556497

FWCI:

Cites:

Cited by: 12

Related to: 10