Work

Social media in marketing: A review and analysis of the existing literature

Year: 2017

Type: article

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2017.05.008

Authors: Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Raed Algharabat

Institutions: Al-Balqa Applied University, Swansea University, University of Jordan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2619799373

FWCI: 135.7

Cites: 163

Cited by: 1,483

Related to: 10