Work

Manajemen pemasaran : analisis perilaku konsumen

Year: 2016

Type: article

Authors: Basu Swastha Dharmmesta, T. Hani Handoko

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2623843375

FWCI: 54.95

Cites:

Cited by: 433

Related to: 10