Work

Perception of Consumer on Marketing Mix: Male vs. Female

Year: 2010

Type: conference-paper

Source: eSpace (Curtin University)

Author: Chai Lee Goi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2624722117

FWCI: 1.408

Cites: 19

Cited by: 16

Related to: 10