Work

Marketing über soziale Netzwerke : Chancen und Risiken ; eine Analyse der Anwendung und Wirkung verschiedener Social Media Kanäle zur Unternehmenspräsenz am Fallbeispiel der Marke L´Oréal Paris

Year: 2015

Type: dissertation

Abstract: In this bachelor thesis the opportunities and risks of commercially using social media were compared with each other. During this, the social media marketing of the brand L’Oréal Paris was examined. The utilized social media channels were then analyzed and evaluated in regard to their successful application.

Source: MOnAMi (Hochschule Mittweida Hochschulbibliothek)

Author: Marijana Kovačević

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2625916995

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