Work

A Word-of-Mouth Scale in a Services Context

Year: 2006

Type: conference-paper

Source: UWA Profiles and Research Repository (University of Western Australia)

Authors: Geoffrey N. Soutar, Jill Sweeney, Tim Mazzarol

Institution: The University of Western Australia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2626975665

FWCI:

Cites: 19

Cited by:

Related to: 10