Work

What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach

Year: 2001

Type: conference-paper

Source: Research Publications (Maastricht University)

Authors: C.A.M.L. van Oppen, Gaby Odekerken‐Schröder, Kristof De Wulf, M. de Canniere

Language: French

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2734323158

FWCI: 2.436

Cites: 27

Cited by: 16

Related to: 10